HOLY Wheel

HOLY is a powdered beverage brand with an energetic, colorful identity. While working at Weevup, I developed HOLY Wheel, an interactive web app that brings a prize-wheel experience to its events.

I built the full app using Claude Code as my coding assistant, from the mobile player journey to the back-office tools. The aim was to turn a simple game mechanic into a complete digital experience that feels unmistakably part of HOLY's world.

The player journey moves from registration to the wheel and then to a clear result screen. Product imagery, bold type, and bright color make the interaction feel playful without losing sight of what the player needs to do next.

I connected the different game states, including prize messages and availability screens, so the experience could work around the rhythm of an event.

Behind the public interface, a back office gives the team tools for events, prize allocation, prize collection, and activity statistics. These operational screens are part of the same product, designed to support the people running the experience.

I handled the development end to end, using an AI-assisted workflow to build and refine the app. The project brings together my visual approach and my ability to turn an idea into a working web application.